Kinly pilot
In 2025, the Rothesay Foundation ran a pilot programme with Kinly, a technology-driven company offering full end-to-end support from benefits checks and form filling through to ensuring that payments have been received.
The dedicated support teams at Kinly use AI technology to speed up the process of applying for benefits, making it simpler and faster for older people to successfully receive the financial support that they are eligible for.
Results from the pilot show that 80% of older people find the process of applying for benefits the main barrier to receiving them. By addressing this challenge directly, the partnership is removing a critical obstacle that prevents many older people from securing vital financial support.
Through this pilot, the Rothesay Foundation has contacted over 20,000 older people, offering them support from Kinly to check the benefits they are eligible for and access to support with applying.
Since launching in July 2025, the pilot has conducted over 580 benefit checks, identified approximately £1.2 million in annualised unclaimed benefits and successfully supported over 170 benefit applications.
