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Rothesay Foundation launches £1 million campaign with Iceland

The Rothesay Foundation is partnering with Iceland to launch the ‘Summer Cheer’ campaign, giving £1 million worth of vouchers to pensioners in need to spend on food and other essentials. The ‘Summer Cheer’ campaign will roll out across 269 Iceland stores, giving local pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits a £30 voucher for food and other essentials.

Along with the vouchers, the campaign will also provide Age UK’s information guide on financial advice following research showing that, despite record levels of poverty, over 770,000 pensioner households are still missing out on Pension Credit payments - worth £1.5 billion every year.

Click here for the full press release